The purpose of your sign is to convey your message or brand effectively and it needs to stand out and be noticed – if a sign doesn’t grab your audience’s attention it will be a wasted opportunity, so follow these 5 tips to get maximise the potential of your signage.
BE BOLD! – you can use illuminated or 3D Lettering to make the sign stand out.
BE BRIEF! – have minimal writing to increase the impact of the sign – too much text is difficult to take in.
DESIGN – Images, typefaces and layout impact on how your design is seen, so keep it simple.
LOCATION, LOCATION, LOCATION – your sign should be located where it can be seen by the most traffic.
KNOW YOUR AUDIENCE! Understanding your audience is key, particularly for businesses. The sign represents you to the outside world in more ways than you think. It’s the first impression and we all know that the first impression counts, so make it a good one!!
For further information on types of signage available at PFI Sign Solutions please refer to http://pfisignsolutions.co.uk/products/