The Team

My role at PFI Solution Group is to lead the business, generate new opportunities, uphold our values and create a culture which delivers a positive and enjoyable experience for everyone we work with.

Having founded PFI Solutions, I have had the pleasure of seeing the company develop from a local 3-man operation into a unique “total” signage proposition employing in excess of 50 staff and operating on a truly national basis, providing our customers with a service based on excellence at every level.

Outside of work I love the outdoors, especially walking, running, and skiing and live for time on the beach and the mountains with my wife and kids but equally enjoy spending time socialising with friends and family with some good food and a decent bottle wine!

I joined PFI in June 2014 having spent the previous 15 years as a Sales Manager for PaperCo, a large national paper merchant. Prior to this I had a brief career as a professional cricketer with Nottinghamshire CCC. My role as COO encompasses an overall responsibility for finance, as well as overseeing all other operational aspects of the business, including; production, purchasing, sales and marketing. A key part of my role is to provide management information and support to the departmental managers to ensure that their focus, and that of our staff, is the pursuit of profitable growth, in line with our budgetary expectations. As a board member I’m also involved in the strategic development of the business, which is centred around our increasing our market presence, by a combination of organic growth and potential acquisition of complementary businesses.

I am a keen sportsman and am particularly interested in cricket and football, and whilst I still play both sports (badly!), I’m well and truly at the veteran stage now. My main focus outside work are our 5 young children, all of whom are very active and love playing sport. As a family we enjoy spending our summer holidays caravanning near Nefyn in North Wales.

I joined PFI in 2011 and my past experience supports my diverse role which includes HR Advisor, Quality Manager / ISO-9001 Auditor, Health & Safety Advisor and Office Manager supporting the Admin and Sales Team. I have 30 years’ extensive managerial experience gained in fast moving manufacturing and Operational facilities including Walls, Fox’s Biscuits, Hays and G4S. My previous roles have included Shift Manager, Production Manager and Operations Manager and have allowed me to develop a proven track record of building high performing cross functional teams through coaching, individual development and succession planning.

Accredited ISO-9001 Auditor, IOSH Managing Safely, ILM – Leadership & Management, Glowencowski – Behavioural Leadership, City & Guilds – Print Finishing

I enjoy keeping fit and healthy and I have a love of all styles of dance that began at an early age with Latin and Ballroom lessons from the age of seven. I was previously an instructor with Dance Club International and took part in many competitions across the country earning numerous medals and awards. I enjoy socialising with friends – if there is loud music and a dance floor – that’s where you will find me

I’ve been in the signage industry for over 11 years, across client facing customer service roles through to business operations management.

I’ve enjoyed working with clients in varied industries, creating signage and print for Retail POS, 3D POS, Large Format print, Outdoor Advertising, Evens, Exterior Shop Signage and Construction Safety.

I believe in a behaviour breeds behaviour approach to team management, alongside good communication.

I have a keen eye for continuous, all round process improvements, that are key to ongoing success.

I am a self-confessed die-pressed signage nerd! I love it! For the past few years I have been growing our die-pressed market within the Rail Industry, with great success. We are now being sought to commission brand new designed Die-Pressed Rail Plates, which is a rarity! I work closely with all the major suppliers to the Rail Industry and have built strong relationships with them through our commitment to quality and service.

As a company, we have strongly invested in order to maintain this standard. It is a really exciting time in the Rail Industry and I am proud to be part of the new infrastructure that will be of benefit to many generations to come.

This is my first time at a sign manufacturing company after starting out in the signage world as the first PFI apprentice. I initially worked within warehousing so this is great opportunity and a different experience. My current role is admin based, which involves purchasing, managing supplier relations as well as client database management and general administration. I applied for this position as I wanted to do something different so as to challenge myself and gain a whole new experience.

When I’m not in the office, I enjoy going out with my friends and generally being social